For networks and studios, changing the look and feel of a brand indicates the next chapter as they face big anniversaries, the multiplatform era, new mergers and more.

On day five of the 12 Days of Promax, here are our favorite rebrands and brand refreshes of 2019:

10. TeenNick Gets ‘In Your Face’ Brand Refresh from Trollbäck

Branding and design studio Trollbäck + Company worked with Nickelodeon on its rebrand for TeenNick, which featured the realistic imperfections of teenagers.

9. Wimbledon Weaves History Through Its Rebrand

Ahead of Wimbledon 2019, The All England Lawn Tennis Club (AELTC) released its new campaign, #JoinTheStory, which ran across broadcast, out-of-home and online platforms.

8. Imaginary Forces Takes Epix on Hero’s Journey for Rebrand

When it was time for premium cable and streaming network, Epix, to take its brand up a level, it turned to New York and Los Angeles-based Imaginary Forces to spearhead its big identity, logo and anthem.

7. Streaming’s at Heart of All 4’s Dynamic Rebrand

DixonBaxi | All 4 brand identity inspired by the streaming ‘playbar’ from DixonBaxi on Vimeo.

Streaming is literally at the center of London-based DixonBaxi’s rebrand of Channel 4’s streaming service, All 4. The rebrand, done in collaboration with Channel 4’s in-house creative service, 4creative, features some simple changes to Channel 4’s existing logo.

6. Fox Entertainment Receives Brand Refresh from Trollbäck+Company

Fox Entertainment Case Study from Trollbäck+Company on Vimeo.

As Fox Entertainment continues to evolve in the wake of the Disney-Fox merger, its brand identity evolved as well with an updated logo, strategy and tone of voice developed in part by New York City-based Trollbäck+Company.

5. Promax to Focus on Growth with Rebrand and Awareness Campaign

Sparking connections between creatives; educating and inspiring entertainment marketing professionals; leaning into the future. That is the symbolic force behind the forward slash of the “X” in Promax as part of creative agency Loyalkaspar’s rebrand of the global entertainment marketing association.

4. Ahead of 50th Anniversary, PBS Refreshes Iconic Brand

On the eve of PBS’ 50th anniversary, the broadcaster debuted a new mark that would work on-air, online and on mobile apps as legacy brands move into the multiplatform era.

3. Roger’s Simple But Powerful Global Rebrand of Discovery

Discovery Rebrand 2019 from on Vimeo.

Los Angeles-based creative agency Roger approached Discovery’s rebrand by keeping things clean and simple to achieve maximum impact.

2. Warner Bros. Celebrates 100 Years with Brand, Logo Refresh

As Warner Bros. looks toward its centennial anniversary in 2023, the entertainment studio unveiled a refreshed logo and brand identity, led by design firm Pentagram, to take them into the modern era.

1. Elevation’s Rebrand Tells the Story of Escape Network

Six central themes—scandal, pursuit, lost, found, investigation and psyop—served as the foundation of Escape’s rebrand by creative agency Elevation.

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