New York City-based creative marketing agency 19th & Park has launched full-service production company 1Park9, for commercials, branded content, experiences, film and TV.
1Park9, builds on the vision of 19th & Park and its Co-Founders Tahira White and Whitney Headen. The new production company aims to offer clients creative solutions backed by today’s cross-cultural and cross-generational audiences across social, digital and streaming platforms.
“Production has been a part of 19th & Park’s DNA from day one,” said White in a statement. “But five years into our journey, we’ve evolved into something bigger than a production unit executing campaigns. We are dreaming up the ideas behind them, working hand-in-hand with extraordinary talent to reshape the cultural narrative with a digitally-native mindset.”
1Park9 is prepared to handle projects from development to execution and post-production. Later this year, it will debut its first documentary.
“1Park9 is the business addition that increases the value of everything we do at 19th & Park,” said Headen, also in a statement. “Our direct-to-brand clients have access to full-service creative execution – and our first-ever exclusive roster of talent. 1Park9 is a new division of 19th & Park that has been a part of our brand identity from the beginning, and now, it has its own home as a standalone production partner to brands, in-house agencies, and entertainment partners.”
White and Headen have signed a multidisciplinary roster that highlights Black Excellence across photography, advertising, television, film and art to kick off 1Park9. This talent includes:
– Photographer and director Dana Scruggs, recognized as the first Black person to photograph a cover for Rolling Stone, and the first Black female to shoot ESPN’s Body Issue;
– Emmy-nominated producer and director Okema T. Moore, recognized for developing content for such brands as Meta, Lifetime, Netflix and Nickelodeon;
– Fashion and lifestyle director and photographer Gladimir Gelin;
– Journalistic sports director and photographer Fred Daniels;
– and photographer Matthew Ellis, specializing in travel and photojournalism.
“I’m really excited about the talent we’ve assembled to carry on 19th & Park’s tradition of brokering new opportunities between emerging storytellers and major brand clients, and breaking down barriers for Black creators both behind the screen and on it in the process,” said White. “They each bring a unique worldview, accolades, and experience to back up the mastery of their respective craft.”
While 1Park9 is currently based on the East Coast, the company is positioned to execute all over the country as well as internationally with an extended network of talent, including showrunners, screenwriters, animators, editors and glam.
“The traditional lifecycle of how content comes to be and who creates it is dying,” said Headen. “With that, cultural competence matters more than ever. 1Park9 is here to help brands and entertainment providers navigate and stay ahead of where the industry is headed, with premier talent and storytelling to back it up.”
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