National Geographic used hyper-quick edits to get the message across that its new limited series, The Hot Zone, is action-packed.

The first few seconds of the spot, above, are very intentionally jammed with images in order to capture—and keep—viewers’ notoriously short attention spans. Moreover, it works equally well in a sound-on or sound-off environment so it fits right into social feeds.

The below spot contemplates how people’s behavior might change when confronted with a very communicable and horrific disease.

The Hot Zone, about the ebola crisis that shook the world, stars Julianna Margulies. The three-night limited series premieres on Memorial Day, Monday, May 27 at 9/8 c.


Client: National Geographic

EVP, Creative: Chris Spencer

VP Design: Brian Everett

Creative Director/Writer: Erin Newsome

Senior Writer/Producer: Chris Costa

Design Director: Carla Daeninckx

Agency: Ultrabland

Title and Toolkit Design: Kill 2 Birds

Tags: hot spots nat geo national geographic national geographic channel the hot zone

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