Rebecca Daughtery is exiting as executive vice president of marketing at Disney-owned ABC Entertainment and ABC Studios.
Daugherty is a 33-year veteran of ABC. During her time at the network, she has overseen campaigns for such series as Grey’s Anatomy, Desperate Housewives and The Conners.
“Becky has worked on many memorable marketing campaigns over so many decades at ABC,” said Karey Burke, president, ABC Entertainment, in a statement. “She’s a thoughtful and passionate professional who leaves behind a legacy of outstanding work and an incredibly talented team. We’re so grateful for all she’s accomplished, and we wish her well as she embarks on the next chapter of her career.”
“It has truly been a privilege to call ABC home for more than 30 years,” said Daugherty, also in a statement. “The marketing team is my second family, and I will never forget that immensely talented, extremely passionate group of people. I am in awe of them and their accomplishments every day. They will forever be a part of me as I move on to new opportunities, and I’m confident I’m leaving them in a stellar position to reach even greater heights.”
She began her ABC career in 1987, serving in a variety of marketing roles before being promoted to her current role in 2017. In recent years, she oversaw promotional campaigns for The Good Doctor; A Million Little Things and the revival of Roseanne, which was 2018’s top TV comedy. She also oversaw the subsequent launch of The Conners and the premiere of American Idol when it debuted on ABC in 2018.
Daugherty was instrumental in the creation and execution of the iconic TGIT (Thank God It’s Thursday) brand on Thursday nights and helped reinvigorate The Bachelor franchise. Additionally, she was a driving force in the campaigns for fairy-tale series Once Upon a Time, as well as Shonda Rhimes’ Scandal, starring Kerry Washington, and How to Get Away with Murder, starring Oscar-winner Viola Davis.
During her tenure at ABC, Daugherty and her team have earned numerous Promax Gold Awards, a Mobius, a Clio and an Emmy.
Prior to joining ABC in 1987, Daugherty worked at the Fox Television Network as well as numerous independent television stations in the areas of production, marketing and programming. She currently serves on the Promax Board of Directors and is active in several professional and student mentoring programs.