It’s already a new day for ABC’s GMA Day.
On Monday, the show debuted a rebrand that saw the name change to Strahan & Sara after its two stars, Michael Strahan and Sara Haines. The show also is getting a set change to differentiate it from Good Morning America, although GMA remains in the show logo.
This story was first reported by Variety.
GMA Day, which launched in September and airs at 1 p.m. across the country, was designed to be an extension of Good Morning America. It stars GMA’s Michael Strahan, who left Disney’s syndicated Live with Kelly and Michael to join ABC’s morning news show permanently, and Sara Haines, who previously was on The View. The show replaced food-focused talker The Chew on ABC’s daytime lineup, although its ratings have yet to match The Chew’s. The Chew generally averaged about 2 million viewers an episode while GMA Day, now Strahan & Sara, is averaging between 1.7 and 1.9 million viewers per episode, according to Nielsen Media Research.
The show was initially executive produced by former ESPN executive Kevin Wildes, but Wildes stepped away after just a few months, leaving the reins to Rory Albanese, who formerly executive produced Comedy Central’s Nightly Show starring Larry Wilmore.
[Images courtesy of ABC/Heidi Gutman]