When the NFL’s Chicago Bears play the Green Bay Packers on September 28, the Thursday Night Football game will stream live for the first time on Amazon Prime Video.
It will be a sight never seen before—just like the actual grizzlies and shipping professionals on the banks of the Amazon River, tossing around fish like footballs, in a very literal depiction of the upcoming game.
In the docu-style promo, a British David Attenborough-style naturalist observes them from afar while explaining “history will be made.”
The game is the first one to appear on the service after the NFL sold streaming rights to Amazon in April. The one-year pact was valued at $50 million, and followed an initial streaming agreement with Twitter for the 2016 season.
The digital and social campaign was created with CP+B LA and directed by Andreas Nlsson. Future spots for “never seen before” scenarios will feature the Eagles vs Panthers game on October 12, and the Steelers vs Texans on December 25, reports The Drum.