We’ve all been there. The boss comes up with a ridiculous new policy and everyone in the room is expected to get on board. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how funny brands like FedEx use the dysfunctional world of office politics to build strong bonds with customers.

Learn the formula behind FedEx’s delightfully sarcastic advertising humor, and how funny brands use humorous advertising to mercilessly ridicule the boss.

Graeme Newell is a customer loyalty researcher who shows media companies how to get viewers watching longer, and more often. Graeme’s company, 602 Communications, has consulted all the major broadcast groups, and global media companies such CNN, Sony, Time-Warner, News Corp, and Disney.


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