Ahead of the launch of Thursday Night Football on Oct. 7, Amazon debuted the above campaign created in collaboration with Pasadena, Calif.-based Conscious Minds Studios. The spot uses some fun digital insertion technology to make it feel like the fan is in the stadium, on the sidelines, cheering along with the coach and hanging out on the bench with the players. It also touts some new technology that will be available to viewers, courtesy of Amazon, including next-gen status, enhanced replays and multiple broadcast teams.

The campaign is one of the first from Marc Patrick, global head of sports marketing at Amazon Prime Video, and his team.

Amazon is simulcasting 11 Thursday Night Football games this season along with Fox and the NFL Network before taking over exclusive rights in 2022 when it will offer 15 NFL games.

Thursday Night Football kicks off Thursday, Oct. 7 when the Seattle Seahawks host the Los Angeles Rams at 8:20 pm ET.

Tags: amazon prime video conscious minds studios hot spots nfl thursday night football

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