New York-based creative agency Northern Lights uses some fast edits to create an exciting look at everything headed to Amazon Prime as 2019 comes to an end.
That includes new shows, such as Modern Love and The Expanse; new movies, such as The Report, The Aeronauts and Brittany Runs a Marathon; and returning originals, such as Jack Ryan, The Man in the High Castle and the Emmy- and Golden Globe-winning Marvelous Mrs. Maisel.
“One clear theme stood out”, says Amazon Creative Director Joe Nichols in a statement. “Our hero characters all accomplish amazing things together that they wouldn’t be able to accomplish on their own. So Northern Lights focused their cut on this ‘Unstoppable Together’ theme, which really worked to unify the spot.”
The above trailer is being deployed on-platform and on-line, as well as cut-down for international and Ultra HD.
Client: Amazon Prime Video Brand Creative
Head of Global Brand Creative: Ryan Brockington
Creative Director, Global Brand Marketing: Joe Nichols
Senior Campaign Manager: Lindsey Windham
Creative, Edit: Northern Lights
Design, Animation: Mr Wonderful