Killing two zombies with one dagger, if you will, AMC Networks is combining its annual FearFest campaign with a “Get Out the Vote” message, working in conjunction with such groups as Michelle Obama’s When We All Vote and the Civic Alliance.
Throughout October, AMC, IFC, and SundanceTV are encouraging audiences to “exorcise” their right to vote. For several of the spots (above and below), AMC Networks collaborated with Los Angeles-based creative agency Open Road.
The agency did prodigious editing work for the “Screamers” trailer below, set to an appropriate soundtrack:
as well as the programming event’s official teaser:
IFC also is running similar messages, such this one titled “Scary Decisions 2020”:
Meanwhile, AMC Networks’ unscripted cable network WE tv has partnered with the NAACP in a spot that features WE tv talent from Growing Up Hip Hop, Braxton Family Values, and more:
Other nonpartisan initiatives taking place across AMC Networks include a partnership with New York City-based Rooftop Films to provide a free drive-in screening of the 2020 Vice Presidential debate at the New York Hall of Science in Queens, NY.
CREDITS for Open Road-produced spots:
Company: AMC Networks
SVP, Brand Creative: Mark Williams
Creative Director: Steve Newman
Production Director: Michael Fleming
Design Director: Jimmy Fisher
Designer/Animator: Matthew Medina
Agency: Open Road