In this 90-second spot ahead of the premiere of American Idol on ABC, judges Lionel Richie, Katy Perry and Luke Bryan and host Ryan Seacrest consider what their lives would be like if they had never been discovered.
Richie’s alternate career in sculpting is suspiciously reminiscent of his 1984 hit video for his Billboard Hot 100 number-one single “Hello,” while Perry’s mirror universe job involves her selling the explosive namesake of one of her Hot 100 toppers. Bryan’s non-musical gig involves tending bar while serving up some of the lyrics to his 2020 single and Country Airplay number-one “One Margarita,” and as for Seacrest, well, if Idol hadn’t come along, he apparently would be bringing his signature energy to a bar mitzvah near you.
Produced by Black Label Content at Ace and Mission Studios in Los Angeles, this two-day “contentpalooza” included five sets for the on-air promo, seven sets for the photo shoot as well as additional sets for marketing and EPK shoots.
The 20th season of American Idol premieres Sunday, February 27 on ABC.
President, Marketing: Shannon Ryan
EVP, Marketing: Erin Weir
EVP, Creative: Aaron Goldman
SVP, Creative: Jill Gershman, Melissa King
SVP, Talent Relations: Kristen Graham
Creative Director: Jessica Gaitan, Steve Schwartz
Senior Writer/Producer: Cheryl Beasley
Writer/Producer: Sheila Alexander
Editor: Tom Cole
Executive Director, Branding & Design: Lucas Aragon
Art Director: Chris Abbey
Senior Designer: Emily Ashby
Colorist/Finishing Editor: Stephen Kuns
Audio Mixer: Richard Freeman
Post Producer: Victor Reyes
Executive Director, Production: Lara Wickes
Manager, Production: Ben Roybal, Christine Sparks
Senior Producer, Production: Oscar Chavez
Associate Producer, Production: Randy Jackson
Coordinator, Production: Scott Bosely
Concept/Scriptwriting: Kim Nguyen
VFX Company: Sauce
Creative Content Studio: Black Label Content
Director: Shane Ryan Valdez
Producer: Megan Gutman
Production Design: Marcelle Gravel
DP: Maz Makhani
Founder, Executive Producer: Joseph Uliano