Apple TV Plus partnered with Outfront to promote season two of sci-fi series, Foundation, across Manhattan in a new and different way.
For the campaign, Apple TV Plus worked with Outfront to use its XScape Spatial 3D technology for the first time to bring 3D outdoor campaigns to small screens. Apple TV Plus’ campaign ran throughout the New York City transit system, appearing in subway terminals and on other signage.
“We’re thrilled Apple TV chose XScape Spatial 3D to create a dimensional window into the rich world of Foundation,” said Chad Shackelford, VP, digital creative, Outfront. “Studios and streaming platforms have licenses to such rich three-dimensional brand IP, so much so that we regularly encourage them to leverage that into XScape 3D to bring depth, dimension, and volume into the large and small format [digital out-of-home] campaigns.”
One year ago, Outfront started placing spots on large billboards created with its Xscape 3D/spatial advertising throughout Manhattan’s Times Square and other U.S. locations. For example, Outfront produced a launch campaign for Hulu’s The Orville that featured a spaceship that appeared to be flying out of a billboard.
Season two of Foundation premiered Friday, July 14 on Apple TV Plus. The series stars Lee Pace, Jared Harris, Lou Llobel and Leah Harvey. It also stars Laura Birn, Cassian Bilton and Terence Mann.
Foundation is produced for Apple by Skydance Television and led by showrunner and executive producer David S. Goyer with Alex Graves, David Ellison, Dana Goldberg, Bill Bost, Robin Asimov and Marcy Ross also serving as executive producers.