The not-safe-for-work original podcast comes from Conan O’Brien’s Team Coco and stars real-life mother and daughter Lea Thompson (Back to the Future) and Zoey Deutch (Netflix’s The Politician).
To create the spot, Audible shot the show’s co-stars for marketing purposes and State Design used the footage to inform its animation, as well as headshots of the rest of the cast. The Audible team wrote a script designed to accompany animation, and State Design unleash big, bold visuals that matched the content’s outsized tone.
The finished product, above, combined the live-action video capture along with original illustrations and animation and smothered all of it in an indie-punk soundtrack from one-woman band Illuminati Hotties.
Creative Director: Christian Martillo
Senior Writer/Producer: Josh Fischer
Art Director: Les Barbire
Senior Designer: Cristin Burton
Director of Production & Operations: Noreen O’Donnell
VP/Creative Director: Josh Pelzek
SVP, Content Marketing: Sara Moscowitz
Agency: State Design
Executive CD: Marcel Ziul
Executive Producer: Alex dos Santos
Creative Director: Arpine Alexanian
Producer: Krissy Estrada
Design: Arpine Alexanian, Mayumi Takahashi, Carolina Carballo