Ad Agency Cornett Integrated Marketing Solutions has come up with Beardvertising: a way to monetize facial hair with billboards.
Yes, this is real, and it’s a creative way to find ad space in a severely cluttered environment. The agency, claiming that 55% of men around the world have facial hair, says that this is prime advertising space just waiting to be utilized. (According to Cornett, “Do you have an epic beard? Do people stare at its awesomeness? Of course they do.”)
And while their pitch is glaringly facetious, it’s also original and shows innovative thinking on their part. After all, it’s only $5 a day…
Read more about their advertising plans at PSFK.