Last month, HBO commemorated the eighth and final season of Game of Thrones with notable partnerships with Snapchat and Oreo.
Daily Brief also looked at a number of rebrands, including new looks from MotorTrend, All 4, and Discovery Channel.
Here’s a look at some of the most popular stories from last month.
Ahead of the eighth and final season of Game of Thrones, HBO launched its first branded Snapchat augmented reality (AR) lens, allowing users to see a dragon atop New York City’s Flatiron Building.
In another partnership with HBO’s Game of Thrones, Oreo worked with creative agency Elastic to recreate the show’s famous opening using their famed sandwich cookies.
Channel 4 tapped its in-house creative service, 4creative, and London-based DixonBaxi to develop the rebrand for its streaming service, All 4.
MotorTrend Group, the world’s largest automotive media company, tapped Troika/Mission Group (TMG) to rebrand Discovery’s car-focused Velocity network into a broader destination for larger audiences: MotorTrend TV.
As Discovery Channel debuted its new “The World is Ours” rebrand, it unveiled a 10-year partnership with BBC Studios—its “largest ever” deal.
Tags: best of brief