Creatively driven by the idea that “every song has a story,” the second season of BET’s Tales presents stories that have been culled from lyrics from some of today’s hottest hip-hop and soul songs.

In this campaign, BET showcased the sorts of songs and genres this season of “ten twisted tales” will explore. Using imagery drawn from the series, each spot alludes to the unpredictable and suspenseful way each story unfolds.

The above spot is called “Count Up.” Spots from other parts of the campaign are below.

BET’s Tales premieres Tuesday, July 2 at 9/8C.

“Track List”

“Mind Playing Tricks on Me”

“My Life”


SVP and Executive Creative Director, Brand Strategy, BETN: Kendrick Reid

VP Creative Director: Adrian Hilton

VP, Design: Josh Pelzek

Director of Production: Seida Saidi

Creative Director: Mike Williams

Art Director: Jonathan Fouabi

Production Manager: Janeita Bellamy, Hershelle Burton

Design Project Manager: Martha Tobar

Senior Writer/Producer: Jo-Well Paupaw

Senior Copywriter: Thembisa Mshaka

Writer/Producer: Burton Lewis

Production Associate: Alex Johnson

Editor: Anita Robertson

Design/Gfx: Jun Lee, Melissa Peralta

Audio Mix: Eric Pfeifer, Jin Yoon

Tags: bet hot spots tales

  Save as PDF