Bloomberg Media speaks to the aspirations of its readers, listeners and viewers with its new global brand campaign, “Before you change the world. Bloomberg.” The campaign, which debuted January 25, challenges today’s leaders to think about their potential societal impact and role in creating the future.

The campaign’s hero spot, “You Will”, speaks to the idea of limitless possibility, asking viewers to imagine solving some of the world’s most complicated problems, from climate change to racial injustice. For example, “you will …be the first Chief Crypto Officer…put a woman on Mars…bring forth global cooling.”

As part of the campaign, Bloomberg Media also releases its first #ChangetheWorld report, which polled global leaders to see how they feel about their potential to create change and leave a lasting impact. Some of the study’s insights on leadership have been converted to images and animated graphics that will appear in out-of-home executions in such locations as New York City’s Grand Central Station from January 31 through February 27.

“Our recent research shows that 80% percent of people think it’s important to play a role in changing the world, but only 57% of them feel prepared to do it,” said Anne Kawalerski, chief marketing officer, Bloomberg Media, in a statement. “Times of significant global challenge need to be met with bold ambition and innovation. Our role at Bloomberg Media, and with this campaign specifically, is to provide the data and facts that empower leaders – from established decision-makers to young, hungry entrepreneurs – who want to define and create their own impact.”

Developed in conjunction with Detroit-based agency Doner, the campaign will run across various digital and over-the-top platforms, including Hulu, Amazon and Spotify through this spring. It also will appear on JetBlue flights over the next several months.


Client: Bloomberg Media

Chief Marketing Officer: Anne Kawalerski


VP, Brand Leader: Paul Smith

Executive Creative Director: Jon Krevolin

Creative Director: John Regan, Carla Butwin

Tadhg Ennis: Senior Art Director

Don Foshay: Senior Writer

Director of Broadcast Production: Jennie Hochthanner

Senior Producer: Greg Kort

Project Manager: Tim Gault

Cahoots Studios

Executive Producer: Blair Stribley

Director: JB Carlin

Line Producer: Donna Waxstein

Studio Producer: Danielle Donegan

Offline Editor: Nikki Finn

Assistant Editor: Drew Renaud

Finish Editors: JP Dotson, Mike McClelland

Finish Assistant: Gerard Salter

Audio Engineer: Tony Del Bel

Audio Assistant: Mike Latulippe

Graphics: Pluto

Creative Director: Dave Corbett

Head of Production: Christine Sheridan

Royal Budapest Film Company

Executive Producer: Barbara Reardon

Line Producer: Melinda Szepesi

Director of Photography: Antonio Paladino

Tags: bloomberg media brand campaign cahoots studios doner pluto the royal budapest film co.

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