Bloomberg Media speaks to the aspirations of its readers, listeners and viewers with its new global brand campaign, “Before you change the world. Bloomberg.” The campaign, which debuted January 25, challenges today’s leaders to think about their potential societal impact and role in creating the future.
The campaign’s hero spot, “You Will”, speaks to the idea of limitless possibility, asking viewers to imagine solving some of the world’s most complicated problems, from climate change to racial injustice. For example, “you will …be the first Chief Crypto Officer…put a woman on Mars…bring forth global cooling.”
As part of the campaign, Bloomberg Media also releases its first #ChangetheWorld report, which polled global leaders to see how they feel about their potential to create change and leave a lasting impact. Some of the study’s insights on leadership have been converted to images and animated graphics that will appear in out-of-home executions in such locations as New York City’s Grand Central Station from January 31 through February 27.
“Our recent research shows that 80% percent of people think it’s important to play a role in changing the world, but only 57% of them feel prepared to do it,” said Anne Kawalerski, chief marketing officer, Bloomberg Media, in a statement. “Times of significant global challenge need to be met with bold ambition and innovation. Our role at Bloomberg Media, and with this campaign specifically, is to provide the data and facts that empower leaders – from established decision-makers to young, hungry entrepreneurs – who want to define and create their own impact.”
Developed in conjunction with Detroit-based agency Doner, the campaign will run across various digital and over-the-top platforms, including Hulu, Amazon and Spotify through this spring. It also will appear on JetBlue flights over the next several months.
Client: Bloomberg Media
Chief Marketing Officer: Anne Kawalerski
VP, Brand Leader: Paul Smith
Executive Creative Director: Jon Krevolin
Creative Director: John Regan, Carla Butwin
Tadhg Ennis: Senior Art Director
Don Foshay: Senior Writer
Director of Broadcast Production: Jennie Hochthanner
Senior Producer: Greg Kort
Project Manager: Tim Gault
Executive Producer: Blair Stribley
Director: JB Carlin
Line Producer: Donna Waxstein
Studio Producer: Danielle Donegan
Offline Editor: Nikki Finn
Assistant Editor: Drew Renaud
Finish Editors: JP Dotson, Mike McClelland
Finish Assistant: Gerard Salter
Audio Engineer: Tony Del Bel
Audio Assistant: Mike Latulippe
Creative Director: Dave Corbett
Head of Production: Christine Sheridan
Executive Producer: Barbara Reardon
Line Producer: Melinda Szepesi
Director of Photography: Antonio Paladino
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