To promote the 2022 Rugby League World Cup on BBC Sport, BBC’s in-house marketing agency, BBC Creative, asked London-based animation studio Blue Zoo to refresh the animated characters they had created for last year to include a more diverse cast to equally represent the men’s, women’s and wheelchair competitions.
Blue Zoo took that assignment a step further, making the characters and the colors a little bigger and bolder.
“It was a brilliant opportunity to take them into a fully animated world creating more dynamic angles and animation in a vibrant and contemporary colour palette,” wrote Blue Zoo on its website.
The Rugby League World Cup, which is being held this year in the U.K. after being postponed last year due to the Covid-19 pandemic and the subsequent withdrawal of Australia and New Zealand, runs October 15 through November 20. In the U.K., it’s being carried on BBC Sport. It’s the first time the men’s, women’s and wheelchair tourneys have all been held concurrently.
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Agency: BBC Creative
Lead Creative/Writer: Westley Wood
Producer: Lee Meredith
Production Manager: Michelle Papka
Production Coordinator: Jonathan Bulloch
Project Manager: Matt Totterdell
Project Co-ordinator: Harry Donovan
Production: Blue Zoo
Director: Ben Steer
Art Direction/Designer: Grant Berry
Producer: Doyin Araoye, Shannon Reeve
CG Supervisor: Arthur Tibbet
Executive Producer: Damian Hook
Head of Production: Lizzie Hicks
Character Assets: Filippo Bovolinii
Modeler: Hugo Bussiere, Josh Palfrey
Animator: Charlotte Binnie-Thompson, Sam Potter, Ben Steer
Lighting & Compositing: Jack McEntire, Yolande Clerke, Robin Danielsson
Edit: Picture Shop
Online Editor: Andy Brittain
Music: Verbal Vigilante
Dubbing Mixer: Robin Cowap