Content creation studio Bodega partnered with NBCUniversal’s Peacock to produce the above campaign, “All Together Now,” to highlight all of the different shows that are available to watch on the streaming service.
The spot features several NBC, Bravo and Universal Studio celebrities, including The Voice’s Gwen Stefani, Watch What Happens Live’s Andy Cohen, Saturday Night Live’s Kenan Thompson, Brooklyn Nine Nine’s Terry Crews and Craig Robinson, Late Night’s Seth Meyers and more. It’s set to the Beatles’ classic track, “All Together Now,” covered by Outkast’s André 3000
“Everything about directing this project was a joy. Like coaching an all-star team, the NBCUniversal talent came to this with their A-game and it truly felt like one big family,” said Bodega Director Adam Reid in a statement.
Besides the above spot, the campaign also included social media content, including TikTok and other platforms.
This project was a collaboration between agencies in the Northern Lights Family with Bodega providing live-action production, Northern Lights handling editorial, color and finishing and SuperExploder covering sound design and audio mix.
Production company: Bodega
Editorial & Finishing company: Northern Lights
Audio Post: SuperExploder