CBS and will.i.am have teamed up for a rockin’ summer-long campaign to showcase its popular and upcoming programming.
The Grammy Award-winner’s song “Hello” is featured in this on-air promotional campaign, which made its TV debut last night and highlights its many top hits as well as its newly announced comedies for fall. Check out the full video here!
“SAY HELLO” CREDITS:
Agency: CBS Marketing
EVP CBS Marketing: Garen van de Beek
SVP CBS Marketing: Lori Shefa
VP CBS Marketing: Sarah LaBrache
Editor: Laurel Dusenberry
Director of Design: Jon Lee
Designer: Tom Palmer
Music Supervision: Man Made Music
Song: “Hello” featuring afrojack