Los Angeles-based agency Charlie Co took scenes from Bruce Willis’ many movies and reimagined and animated them to create a hot main-title sequence for Comedy Central’s Roast of Bruce Willis on Sunday, July 29. The chaos is coordinated to Van Halen’s “Show Your Love.”

Included in the open are nods to Die Hard, Armageddon, The Sixth Sense, Unbreakable, Pulp Fiction, 12 Monkeys, The Fifth Element, Looper, Moonrise Kingdom and TV’s Moonlighting, the series that launched his career and in which he co-starred with roaster Cybil Shepherd.

Joining Shepherd to roast Willis were roastmaster and Looper co-star Joseph Gordon-Levitt as well as Edward Norton, Martha Stewart, Dennis Rodman, Nikki Glaser and surprise guest star and Willis’ ex-wife, Demi Moore.


Network: Comedy Central

Agency: Charlie Co

Tags: charlie co comedy central hot spots

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