When COVID-19 took over the globe in early 2020, the race to find a vaccine began immediately. CNN’s new film, Race for the Vaccine, narrated by CNN’s Dr. Sanjay Gupta, follows five teams of scientists on four different continents as they took their shots at saving the world.

The film follows each team from development to deployment while explaining the complex science behind the vaccines.

CNN Creative Marketing and Los Angeles-based creative agency, Trailer Park, teamed up on the campaign, which featured stock photography cut with live footage from the film all pulled together with nimble copy.


Client: CNN

Chief Marketing Officer: Allison Gollust

Senior Vice President: Rick Lewchuk

Vice President & Group Creative Director: Whit Friese

Creative Director: Ned Reid

Marketing Director: Stephen Krill

Sr. Writer/Producer: Rebecca Shurts

Sr. Graphic Designer: Jobel Jose

Marketing Assistant: Melissa Simpson

Senior Director of Production: Matt Barnett

Senior Production Manager: Nichole Goralnik

Production Resource Manager: Denise Patierno

Post Production Manager: Greg Enfield

Agency: Trailer Park

EVP & Creative Director: Jennifer Kline

Editor: Patrick McIntyre

Project Coordinator: Kristen Klimek

Tags: cnn dr. sanjay gupta hot spots race for the vaccine trailer park

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