CNN explores the impact Black culture has had on pop culture over the past several decades in its new five-part docuseries, See It Loud: The History of Black Television.

CNN initially scored the trailer with Lizzo’s pop anthem, “About Damn Time,” which lent its modern-but-retro vibe. (In the above video, the license expired so the music track is now different.) Like the song, the series explores popular Black series of the past and present, from from The Jeffersons to The Fresh Prince of Bel-Air to Insecure and more.

See It Loud is executive produced by LeBron James and Maverick Carter through their production company, SpringHill. The series premieres Sunday, July 9 at 9p.m. ET/PT only on CNN.

Key art by Gravillis for CNN's five-part docuseries, 'See It Loud.'
Key art by Gravillis for CNN’s five-part docuseries, ‘See It Loud.’


Client: CNN

Agency: CNN Creative Marketing

Sr. Vice President, CNN Creative Marketing: Otto Bell

Senior Director of Production, CNN Creative Marketing: Matt Barnett

Sr. Marketing Director, CNN Creative Marketing: Stephen Krill

Creative Director, CNN Creative Marketing: Robin Sterling

Design Director, CNN Creative Marketing: Jobel Jose

Writer/Producer, CNN Creative Marketing: Wei Wei Chen

Editor/Designer, CNN Creative Marketing: Brian Simmons

Sr. Audio Engineer, CNN Creative Marketing: Juan A. Baez III

Sr. Production Resource Manager, CNN Creative Marketing: Denise Patierno

Production Resource Manager, CNN Creative Marketing: Jordan Boge

Sr. Post Production Manager, CNN Creative Marketing: Greg Enfield

Marketing Production Assistant, CNN Creative Marketing: Anila Alam

Key Art

Agency: Gravillis

Creative Director: Vince Tran

Art Director: Katrina Jajalla

Designer: Marie Julian Areopagita

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