CNN Films, in partnership with Magnolia Films and Participant Media, brings documentary RBG to CNN on Labor Day, Monday, Sept. 3, at 9 p.m.

The film, which was previously released in theaters, explores the life and career of U.S. Supreme Court Justice Ruth Bader Ginsburg, who has developed an outstanding legal legacy as an unwavering defender of women, while becoming an unexpected pop-culture icon.

As she says in the film, “All I ask of our brethren is that they take our feet off our necks.”

To promote the project, CNN created a campaign intended to eventize the film’s television premiere, while highlighting some fascinating and inspiring moments from both her personal and professional life. To do this in the spots both above and below, CNN leveraged archival footage of the justice’s early years, musical tracks that hint at her rockstar status, and interviews from heavyweights on both sides of the political aisle.

“I’ll Fight”




Chief Marketing Officer: Allison Gollust

Senior Vice President: Rick Lewchuk

Vice President & Group Creative Director: Whit Friese

Senior Director, Production: Dan Brown

Senior Writer/Producer: Leah Hall

Senior Graphic Designer: Jobel José

Creative Director: Edward Reid

Marketing Director: Stephen Krill

Post Production Manager: Greg Enfield

Asset Manager: Denise Patierno

Compositor/Editor: Bryan Fitch

Audio Mixer: Harry Evans, Clean Cuts

Tags: cnn hot spots rbg

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