Ahead of Presidents Day, CNN takes a look back at President Abraham Lincoln—the man who presided over the greatest division in our nation’s history, the Civil War—in its new original series, Lincoln: Divided We Stand.

CNN considers Lincoln’s words during a time of division, just as it was when Lincoln governed from the White House.

CNN partnered with Los Angeles-based creative agency Gravillis to craft the campaign, tying together Lincoln’s words with the politics of our day when politicians on both sides of the aisle consistently invoke those historic words.

In the top spot, “Kind Words,” CNN remembers when modern-day presidents Clinton, Obama and Reagan referenced Lincoln’s speeches.

“Inauguration” uses Lincoln’s own first inauguration speech as narrated by series narrator Sterling K. Brown. The spot aired prior to the recent inauguration of the 46th President of the United States, Joseph R. Biden.

CNN and Gravillis draw from a very current event for “Congress ”—in which members of Congress, speaking about the Jan. 6 attack on the U.S. Capitol—again turn to Lincoln as they consider the second impeachment of former President Donald J. Trump.

But like all presidents, Lincoln was not perfect, and CNN references this in the fourth spot, “Only Human,” set to Rag’n’Bone Man’s song “Human.”

Finally, “Man vs. Monument,” set at the Lincoln Monument in Washington, D.C., considers Lincoln’s legacy and how the legend, captured in granite, compares to the man.

Lincoln: Divided We Stand premieres on CNN on Sunday, Feb. 14 at 10 p.m. ET/PT.



Only Human

Man vs Monument


Client: CNN

Chief Marketing Officer: Allison Gollust

Senior Vice President: Rick Lewchuk

Vice President & Group Creative Director: Whit Friese

Creative Director: Ned Reid

Marketing Director: Stephen Krill

Sr. Writer/Producer: Rebecca Shurts

Sr. Graphic Designer: Jobel Jose

Marketing Assistant: Melissa Simpson

Senior Director of Production: Matt Barnett

Senior Production Manager: Nichole Goralnik

Production Resource Manager: Denise Patierno

Post Production Manager: Greg Enfield

“Congress” Editor: Stephen Taylor

Agency: Gravillis

Chief Creative Officer: Kenny Gravillis

Creative Director: Andy Sheffield

Project Manager: Zack Strier

Editor: Margaret Ceccarelli

Music Supervisor: Matthew Bailey

Director of Finance: Wendy Schmidbauer

General Manager: Steve Klinenberg

Post Production: Stampede

Post Production Executive: Ben Arnold

Post Supervisor: Chris Gordon

Oscar Salinas: Audio Mixer

Online Editor/Colorist: Steve Muenkel

Assistant Editor: Ricky Cazares

Creative AV Producer: Jordan Levine

Creative Graphic Designer/Animator: Gabe Emmons

“Man Vs Monument”

Agency: Gravillis

Production Company: Camp Productions

Exec. Producer: Alicia Zumback

Sr. Producer: Patrick Mapel

Sr. Production Manager: Aaron Zumback

Production: The Joelsons

Director: Rebecca Joelson

Director of Photography: Kevin Joelson

1st AD: Tony Love

Gaffer: Chris Tonkovich

Key Grip: Joe McKenna

Operator: Marq Castagna

Set Designer

Production Designer: Alessandro Marvelli

Art Director: Luis Diaz

Post Production: Rocket Lab Creative

Creative Directors: Justin Puda & Bob Salzano

Editor: Franck Deron

Sound Design: Brandon Puda

Talent: Stark Talent

“Lincoln”: Robert Broski

Tags: camp productions cnn gravillis hot spots lincoln: divided we stand rocket lab creative stampede studios the joelsons

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