CNN Creative Marketing partnered with Los Angeles-based Rev and Baltimore- and Washington, D.C.-based Cerebral Lounge to produce this music-powered promo for new original series The People vs. The Klan.

The docu-series tells the little-known true story of Beulah Mae Donald who lost her son to the Ku Klux Klan. Instead of accepting his tragic lynching, Donald fought for her son, taking down the Alabama Klan in the process.

The spot brings the story forward with dramatic motion graphics and an anthemic song—“White Flag” performed by Bishop Briggs—and then sets these elements against striking images of both Donald and the important figures of her time who got involved with the case, including the Rev. Jesse Jackson.

The People v The Klan premieres with back-to-back episodes on Sunday, April 11 at 9 p.m. and 10 p.m. ET/PT on CNN.


Client: CNN Creative Marketing

Chief Marketing Officer: Allison Gollust

Senior Vice President: Rick Lewchuk

Vice President & Group Creative Director: Whit Friese

Marketing Director: Lisa Ghormley

Senior Writer/Producer: Shonda Cooper

Senior Design Manager: Jenny Specker

Marketing/Production Assistant: Wei Wei Chen

Senior Director of Production: Matt Barnett

Senior Production Manager: Nichole Goralnik

Production Resource Manager: Denise Patierno

Post Production Manager: Greg Enfield

Voice Talent: Gabriel “Gabe” Kunda

Agency: Rev

Creative Advertising Lead/Producer: Gary Holland

Editor: Christian White

Post Producer: Kate McCoy

Designer: Giles D’Souza

Colorist: Rob Brown

Music: “White Flag” performed by Bishop Briggs

Music Research: Ellen Schwartz

Design Agency: Cerebral Lounge

Audio: Clean Cuts

Tags: cerebral lounge cnn hot spots rev creative agency the people v the klan

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