Today marks the debut of CNN’s three-hour morning show, “New Day,” featuring Chris Cuomo, Kate Bolduan and Michaela Pereira. The team, which claims to share a genuine friendship, have hinted the program will be a chattier affair, newsy but not drowsy.
“New Day” is CNN president Jeff Zucker’s most high-profile change at the network since taking the reigns in January. Under his watch, CNN‘s ratings are up 18% from 2012, but it has remained behind Fox News Channel and MSNBC in the morning slot.
Read more at Associated Press.
Brief Take: Zucker has worked to strengthen CNN’s news identity and keep viewers engaged during times when there isn’t major breaking news. Having a strong morning news show that is both charismatic and informative will be a long step in the right direction.