Atlanta-based creative agency Creative Mammals takes viewers through the crazy process of Love During Lockup in this above :30 promo for WE tv’s spinoff of its popular reality franchise Love After Lockup.
As part of the brief, WE tv asked for stick-figure animation incorporated into “adult” content, an ask on which Creative Mammals delivered in a big way. The animation team at Creative Mammals kept the animation simple, using Adobe Photoshop to design each scene and then animating them in After Effects.
The spot shows that creative doesn’t have to be complicated to be effective and hilarious.
Love During Lockup premieres on WE tv in January.
Client: WE tv
Creative Director: Lala Wood
Writer: Willy Airaldi
Producer: Kerri Kroner
Design Studio: Creative Mammals
Executive Creative Director: Robert Burroughs
Art Director: Jules Verardi
Design and Animation: Mike Sweeney
Animation: Jonathan Hunt
Producer: Katie Janse