When it came time for the 26th annual Screen Actors Guild Awards, TNT and TBS turned to Atlanta-based Creative Mammals to create a dynamic new graphics package for the awards show.
To meet that challenge, Creative Mammals worked to strike a balance between abstract graphic compositions and ceremonial elegance. The result was a package that both celebrated the magic of the awards, while pulling viewers’ focus toward the anticipation of that slight pause that floats between “the nominees are” and “the winner is.”
The 26th Annual Screen Actors Guild Awards air live Sunday, Jan. 19 at 8 pm ET/5 pm PT on TNT and TBS.
VP Design, TBS/TNT/TruTV: Kate Allen
Design Manager, tbs/TNT/TruTV: David Beegle
VP/Creative Director, TNT: Pamela Craciun
Director, TNT: Kristin Boos
Agency: Creative Mammals
ECD, Creative Mammals: Robert Burroughs Client: TBS/TNT/TruTV