Nike brand consultant Damon Haley has joined Troika as head of sports marketing, where he will further the company’s expansion across league, team and athlete branding and marketing.

Haley, who previously worked at Troika as an account director, returns with extensive experience developing and executing integrated, go-to market sales and marketing strategies, and establishing and leveraging strategic alliances for sports brands.

“Damon is an accomplished leader who has successfully bridged the sports and consumer products worlds,” Kevin Aratari, head of business development at Troika, said in a statement. “Previously, as account director at Troika, Damon played an integral role in securing and leading initiatives for our foray into live sports with the Charlotte Hornets, Jacksonville Jaguars and UFC. We are really excited to have him back with the team.”

Haley spend five years at Nike as a global brand consultant working on business develoment, product launches, athelte tours, experiential activations and content projects. He has implemented marketing initiatives for major events thorughout North America, South America, China and Europe.

To leverage the success of the 2008 Olympics in Beijing, Haley worked with Nike’s China headquarters to invigorate and grow sports participation and product sales across the country. For the 2014 World Cup and 2016 Olympics, he spearheaded campaigns to highlight the country’s greatest athletes and newly redesigned sports apparel.

“I’m thrilled to be returning to Troika to expand its penetration and service level within sports,” Haley said in a statement. “From design data analytics and various media measuring models, we beleive that our bundle of services are tailor-made for the ever changing fan, consumer and viewer.”

Haley developed his career as a managing partner at marketing consulting firm UMCA Sports for 13 years, where he led marketing initiatives for Nike atheltes including LeBron James and Kobe Bryant, as well as Jordan Brand campaigns.

Most recently, he was a strategic consultant for various sports companies, helping executives develop business stragey and manage talent acquisition, strategic partnerships, agency relationships and advisory board selection processes.


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