Darren Schillace has been named president of marketing at Fox Entertainment, said Charlie Collier, CEO of Fox Entertainment, in a statement on Wednesday.
In this role, Schillace will lead the marketing strategies for all business units within Fox Entertainment, including broadcast network Fox and advertising-supported streaming platform Tubi. He’ll also oversee projects for Fox-owned companies Bento Box, Fox Alternative Entertainment and Blockchain Creative Labs as well as contribute to marketing projects across the large company.
For Fox and Tubi, these responsibilities include on-air and off-air promotion, brand and program advertising, national media and promotions, digital marketing, strategic partnerships, music, social media, affiliate marketing and production. He’ll also continue to oversee Fox Entertainment’s strategy for program development as well as newfront and upfront presentations.
“Darren is a terrific marketer and a tireless, focused, creative partner. He and his team are frequent contributors to and, personally, genuine fans of popular culture; and it shows. Simply put, they thrive when they are elevating the work of our writers, partners and the entire senior management team,” said Collier in a statement. “As Fox and Tubi more closely align, Darren’s vision, creativity and focus will help better position both companies as leading platforms in the ad-supported arena and accelerate the growth of these and other Fox businesses.”
Natalie Bastian, who was recently promoted to senior vice president of marketing at Fox and Tubi, will now report to Schillace. Also reporting to Schillace is the Fox marketing team, including Scott Edwards, executive vice president, head of creative advertising; Emily King, executive vice president, marketing strategy, media and digital; Mamie Coleman, executive vice president, Fox Entertainment Music; Laura Caraccioli, senior vice president, head of strategic creative partnerships and Christian Kennel, vice president, production and post technology.
Schillace most recently served as executive vice president of marketing for Fox Entertainment, overseeing the marketing strategy and campaigns for such shows as 9-1-1, The Masked Singer, I Can See Your Voice and Call Me Kat.
Prior to joining Fox in 2017, Schillace oversaw marketing strategies for ABC’s primetime, late-night and daytime programming, spanning on-air promotion, off-network creative, digital marketing, social media, paid media, strategic partnerships and events.
From 2010 to 2012, he was vice president of consumer marketing for OWN: Oprah Winfrey Network where he was responsible for OWN’s marketing strategy, off-air creative, on-air scheduling and paid media.
Before that, Schillace served his first stint with ABC, where he was vice president, marketing strategy. During his early tenure with the network, he managed all marketing strategy and research, digital strategy, paid media and marketing partnerships for ABC’s primetime and late-night slates.
He joined ABC in 2003 from Walt Disney Parks & Resorts, where he handled marketing strategy for Epcot Center and Disney’s Animal Kingdom in Orlando.
Schillace started his career working in production and design at Random House, and also worked at a number of advertising agencies, including Ogilvy & Mather and TBWA Chiat/Day.
He received a bachelor of arts in advertising from Penn State.