Director Jeremy McNamara has signed with San Francisco-based creative production agency Avocados and Coconuts.

Throughout his career, McNamara has worked on campaigns for such brands as Clif Bar, Google, Nike SB, California Community Colleges and Taylor Stitch. In his free time, he produces documentary shorts about Bay Area skateboarders and other topics.

“Jeremy has an incredible way with non-narrative subjects and is able to draw a story using the most beautiful brush strokes,” said Dalia Burde, Avocados and Coconuts founder and executive producer, in a statement. “We felt there was a strong alignment in the stories we want to tell and the deep commitment to craft. It became clear that he should be a more permanent part of the Avocados team. We’re excited to provide him with the support to continue growing and sharpening his eye as a director.”

“I’ve been a fan of Avocados and Coconuts’ work,” said McNamara, also in a statement. “We had the opportunity to collaborate on two projects last year and experienced such an easy and super-smooth way of working. The whole team is incredibly talented and seasoned, and I’ve seen, firsthand, the kind of support they give to their directors.”

Lifelong skateboarder McNamara found his passion for filmmaking through skateboarding and shooting videos with his friends. After graduating from high school, he worked for Deluxe, a hard- goods skateboarding distributor, where he further developed his skills in filmmaking and storytelling.

Beyond his commercial and branded content work, McNamara has directed and produced several documentaries, including Carl, a short film about a 53-year-old Iowa man working to get his high school diploma with the help of a free online tutoring program, and a teenage tutor from California.

“That’s the kind of stuff that I’m interested in,” he said. “With my commercial work and personal projects, I like to seek out people and communities that are slightly off the radar or unexpected.”

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