Director Michael Koerbel has joined the roster of Los Angeles-based production company Friends & Family, which has worked with such entertainment brands as FX, HBO and Viacom as well as many commercial brands.
Over the past decade, Koerbel has directed campaigns for such brands as Chrysler, starring Kathryn Hahn; General Electric, starring John Slatterly; and Axe’s “Nothing Beats an Astronaut” campaign, which won gold and silver at Cannes Lions. He’s also directed campaigns for Coca-Cola, ESPN, Royal Caribbean and TD Ameritrade and his work has been featured by The New York Times, Adweek, PBS and NPR.
Prior to directing, Koerbel founded post-production house countryboy, which lends him editing chops as well.
Koerbel draws inspiration from a broad range of influences, from cult classic comedy Office Space to the early films of Christopher Nolan and the Coen Brothers and even his eight-year-old daughter, Lucy Leigh.
“The comedic beats and timing of Office Space are perfect – it’s a good reminder that letting a great script play out straight and genuine is always a winner. I’m a single dad, and my daughter Lucy Leigh is a force to be reckoned with and provides inspiration daily. She has made me a better director, especially when it comes to directing young talent,” Koerbel said in a statement.
Koerbel joined Friends & Family because “[w]e have the same mindset. Let’s make cool work that tells a story, gives a laugh, and brings a smile to the viewer. They reached out and knew I was looking for my ‘forever home.’ The timing was perfect and it was a no-brainer. While I love the hustle, it’s time to settle down and really begin focusing on what matters, so I’m very excited for the future with Friends & Family. I’ve always believed that good people find each other, and what Friends & Family brings to the table in terms of supporting myself as a director and the rich pedigree of their skills – it’s a perfect sync.”
“We’ve admired and have been inspired by Michael’s work over the last several years,” added Founder and Executive Producer Scott Kaplan. “His keen eye for talent and story make him the perfect addition to our roster.”