CNN used the simple and recognizable look of a newspaper political cartoon to tell the story of a grumpy donkey and elephant—long-standing symbols of the Democratic and Republican parties—who come together while staying six feet apart.

The :15 spot—which CNN created with the help of Fig, House Special and Th3rd Sound—promotes the network’s upcoming coverage of the virtual political conventions, with the Democrats starting their convention on August 17 and the Republicans on August 24.

The spot, which is part of a larger campaign, will air on CNN’s online and social platforms. The network intends the two characters to show up in CNN’s on-air political coverage over the next few months, according to Variety.

READ MORE: Variety


Client: CNN

Executive Vice President & Chief Marketing Officer, CNN Worldwide: Allison Gollust

Sr. Vice President, CNN Creative Marketing: Rick Lewchuk

Vice President & Group Creative Director, CNN Creative Marketing: Whit Friese

Sr. Director, Production, CNN Creative Marketing: Matt Barnett

Agency: Fig

Founder: Mark Figliulo

CEO/Partner: Judith Carr-Rodriguez

CCO/Partner: Scott Vitrone

CSO/Partner: Caroline Krediet

Creative Director: Ross Fletcher

Creative Director: Howard Finkelstein

Head of Production: Jill Landaker Grunes

Senior Producer: Wes Falik

Executive Director, Client Services: Finnian O’Neil

Account Director: Maxie Etess

Group Project Manager: Dee Dee Swartz

Director of Integrated Business Affairs: Sean McGee

Business Affairs Manager: Noel Wilcox

Agency: House Special

Director: Aaron Sorenson

Producer: Andrew Seistrup

Partner/EP: Lourri Hammack

Partner/CD: Kirk Kelley

Partner/HoP: Alvaro Cubillas

Stop-Motion Animator: Gabe Sprenger

Director of Photography: John Nolan

Th3rd Sound: Lance Limbocker & Chip Sloan, Audio Mixers & Co-Owners

Tags: cnn fig hot spots house special th3rd sound

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