Joel McHale, former host of E!’s The Soup and star of NBC’s Community, returns to E! as host and executive producer of cooking show Celebrity Beef, which focuses more on the beef and less on the cooking.
The show pits two feuding celebrities against each other to see who can cook the best dish, regardless of what they may be dishing about their rival. While the two cook, McHale encourages them to reveal the spicy details of their drama. McHale then acts as prosecutor, judge, jury and chief taster, judging each dish before moving on to the next.
The winner of each challenge gets an advantage before going on to the next – such as exclusive ingredients – while the loser receives a cruel disadvantage, such as being forced to swap out sharp kitchen knives for dull garden tools.
At episode’s end, McHale will help the squabblers end their feud, declare one celebrity the winner and bestow upon him or her $10,000 for their charity of choice.
The above promo, created with an assist from Los Angeles-based Fresh Cut Creative, showcases the new series’ fresh and fun tone and the personal brand of humor that McHale brings to the concept. Below is the show’s key art by Switch Creative.
Celebrity Beef premieres Tuesday, August 2 at 10 p.m. ET/PT on E!.
SVP, Creative Bravo/E!/USA/SYFY/Oxygen/UKids: Jeff Blackman
VP, Creative, E!: Yanik Archer
Sr. Creative Director, Creative, E!: Justin Grazioli
Creative Director, Design, E!: Rob Edmond
Sr. Director, Production, E!: Latif Van Lowe
Producer, Creative, E!: Annie Rakel
Art Director, Design, E!: Kevin Mazeski
Sr, Designer, Design, E!: Richard Versales
Designer, Design, E!: Kelin Handville
Agency (Video): Fresh Cut Creative
Agency (Key Art): Switch Creative Group