For independent cable network EarthxTV, Earth Month is the Super Bowl of its year. To celebrate it and Earth Day on Saturday, April 22, EarthxTV teamed up with Washington, D.C.-based Trick & Mortar for a month-long brand campaign that reveals the network’s passion for its mission to promote sustainability and environmentalism.
The spots make the most of EarthxTV’s scenic footage, quick cutting it with character moments drawn straight from the network. Trick & Mortar delivered several deliverables for the campaign, including the above :30 teaser, shorter topicals and the below :60 sizzle that highlights EarthxTV’s brand message.
“We’ve worked with EarthxTV before, and it’s always inspiring to partner with a brand that has such a passion for their mission,” said Trick & Mortar Creative Director Jeff Strong in a statement. “Our spots were light-hearted and aspirational, focused and fun. Together, they made up an energized campaign geared towards driving tune-in, and ultimately making a difference.”
EarthxTV airs on such cable systems as Charter Spectrum and NCTC member pay-TV providers and just signed a carriage deal with Fubo. It also airs on systems and streaming services in Europe. EarthxTV runs such programs as Saved and Remade, Wild Wonders with Brooke, Eco-Heroines and House of What.
Trick & Mortar’s campaign for Earth Month debuted April 1 on EarthxTV.
Vice President, Creative Director: Matthew Kennedy
Producer: Lanie Najjab
President & CEO: Dan Russel
EVP, Global Distribution, Marketing & Communications: Rajan Singh
Agency: Trick & Mortar
Executive Producer: Jeffrey “Footy” Foot
Executive Producer: Dave Gorrie
Creative Director: Jeff Strong
Director of Production: AnChi Laster
Art Director: Garth Superville
Director of Editorial: Ian Rummer
Producer: Andy Scott
Production Manager: Maddie Nelson
Editors: Ian Rummer, Beth Pezzoni, Nathan Peoples
Sound Design: Takoma Media - Richard Humphries