Main-title maestros Elastic make simple patterns of colorful dots work hard in this opening sequence for Apple TV Plus original series, The Morning Show, starring Jennifer Aniston, Reese Witherspoon, Steve Carell, Billy Crudup and Mark Duplass.
The images created by the dots evoke a lot of things: the assembly-line nature of work; individuals trying to break out; a small body orbiting around a larger body; one entity overpowering another; climbing a corporate ladder and on and on. Apple TV Plus and Elastic leave it up to the viewer to determine how all the images relate back to the live-action series.
Design Studio: Elastic
Creative Director: Angus Wall
Design Director: Hazel Baird
Design: Emanuele Marani
Lead Animators: EJ Kang, Emanuele Marani
Animators: Peter Murphy, Erik Righetti, Kenneth Robin, Lucy Kim
Editors: Doron Dor, Shawn Fedurchuk
Producers: Michael Ross, Paul Makowski
Executive Producer: Luke Colson
Head of Production: Kate Berry
Managing Director: Jennifer Sofio Hall