Beloved Sesame Street star Elmo is hosting his very own late-night TV show on HBO Max, complete with celebrities sitting for interviews and joking around in skits, and an announcer in Cookie Monster.

Except the catch is that it’s the Not-Too-Late Show because Elmo’s bedtime is 7:30 p.m. (Editor’s note: So is mine.)

To create this clips-based trailer for the new series, HBO Creative Services partnered with Silver Springs, Md.-based AlterEgo.

“It was really exciting to collaborate on a project for the launch. To have the opportunity to work with Elmo, well that’s just an 80’s baby’s dream!” said AlterEgo Associate Creative Director Erica Kern in a statement.

The trailer focuses on all of the celebrities who are visiting the show, including Jimmy Fallon, Jason Sudeikis, Blake Lively, the Jonas Brothers and more.

The Not-Too-Late Show debuts with HBO Max on May 27.


Client: HBO

VP Creative Services, HBO: Eric Council

CD Creative Services, HBO: Anthony Mauro

ACD Creative Services, HBO: Luke Aeschliman

Agency: AlterEgo

VP/Head of Production: Monesha Lever

Executive Creative Director: Heather Roymans

Associate Creative Director: Erica Kern

Writer/Producer: Megan Gygax

Senior Editors: Nate Hoeft, Justin Kanner

Colorist: Justin Kanner, C.S.I.

Sound Design/Mix: Tyler Proctor

Graphic Design & Animation: Known

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