ESPN CreativeWorks and bicoastal production company ArtClass recently had a lot of fun with a series of branded content spots for State Farm in collaboration with the NBA. State Farm sponsors ESPN’s NBA and College Gameday.

Titled “The Neighborhood,” the spots feature NBA stars, ESPN analysts and commentators and one really game State Farm agent.

In “Car Wash,” above, the cast of neighbors includes ESPN’s Doris Burke and NBA Hall of Famer Paul Pierce who are confused as to why the Dallas Mavericks’ Boban Marjanović keeps washing everybody’s cars. That question is never really answered, but the action stops when distracted driver Pierce suddenly crashes into a mail box, requiring State Farm man’s assistance.

The partners first introduced the concept and the cast ahead of NBA games on Feb. 22:

Below, neighbors Stan Verrett and Pierce fight about doing chores for each other, and some over-eager sugar-maple trimming leads to a cracked windshield, which, again, requires the help of State Farm man.

Here, Jay Williams and Jalen Rose fight about wearing the same outfit about which they are both very excited.


State Farm

Marketing Analysts: Andrew Freeman, Mariana Rutledge, John Althoff & Jessica Broadstone

ESPN CreativeWorks


VP, CreativeWorks: Carrie Brzezinski-Hsu

Senior Creative Director: Jay Marrotte

Creative Director: Jamie Overkamp

Associate Creative Director: Kim Salatino

Writer: Andy Truong


VP of Production: Anthony Nelson

Senior Director of Production: Kyle Wright

Producer: Mike Prado


Sr. Social Branded Content: Nicole Gartner


Director of Talent Mgmt: Chris Duffy

Talent Producer: Kiir Knight

Disney Ad Sales:

Manager Becca Berenson


Account Director: Julia Farber

Account Supervisor: Hope Gallagher

Account Executive: Stephen Rich

Creative Directors: Barry Katz & Alex Kaplan

Copywriter: Lucas Kelly

Art Director: Dupree Bostic

Optium Sports

Director: Amy Adelbush

Associate Director: Meghan Barron

BROADCAST “Intro”, “Outfits”, “Sugar Maples”, “Carwash”

Production Company: ArtClass

Director: Vince Peone

DP: Carl Herse

Executive Producers: Geno Imbriale & Kate Aspell

Head of Production: Sparkle Jones

Line Producer: Terry Gallagher

Editorial Company: NO6

Editor: Ryan Bukowski

Assistant Editor: Ryan Hennessy

Executive Producer: Corina Dennison

Senior Producer: Weston Ver Steeg

Sound/Music Company: Sandblast

Sound/Music Artist: Ralph Kelsey

Director of Operations: Melanie Reed

VFX Artists: Ed Skupeen & John Shea

VFX Flame Assist: Mark Reyes

Color Company: Company 3

Colorist: Kath Raisch

SOCIAL “Caroling”, “Draft Day”, “Valentine’s Day”

Production Company: ArtClass

Director: Rylee Ebsen

DP: Laura Valladao

Executive Producers: Geno Imbriale & Kate Aspell

Line Producer: Lindsay Cortiana

Editorial Company: ArtClass

Editors: Victoria Mortati & James Lee

Post-Producer: Sophie Mitchell

Sound/Music Company: TJ Dumser Sound

Sound/Music Artist: TJ Dumser

Color Company: Company 3

Colorist: Kath Raisch

Tags: artclass espn espn creativeworks nba state farm

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