ESPN partnered with Puerto Rican urban pop duo Domino Saints—as well as agency Butler, Shine, Stern & Partners (BSSP) and creative studio 1stAveMachine Buenos Aires—to tap a Latin vibe for the second rendition of its “One App, One Tap” campaign promoting the ESPN app.

“After the successful debut of our initial ‘One App, One Tap’ creative last November, we wanted to revamp it to reach even more sports fans,” said Seth Ader, VP of brand marketing, ESPN, in a statement. “Latin pop music is more popular than ever and connects across demographics, including the vast array of Latinx sports fans. This made a collaboration with Domino Saints a perfect way to solidify the ESPN App creative as the gateway to everything ESPN has to offer.”

“Music, arts and sports are how we express our emotions and our passions, how we inspire each other, and most importantly how we can bring people together, which is why we are super excited to team up with ESPN and make a bilingual sports jam for ‘One App, One Tap’ campaign,” said David Leal and Giselle Ojeda of Domino Saints, also in a statement. “ESPN has been such a big part of our lives since we were kids, always bringing the best highlights and the excitement of every game, so getting to sing all the names of these huge sports stars and being part of it all feels like heaven.”

Domino Saints also appeared on the EA Sports FIFA 21 soundtrack with its song “Buya” and also developed a track for this year’s Copa America. The duo released its first full-length album “Island Kings” last summer.

The “One App One Tap” campaign covers a lot of ground—highlighting various sports, using animation treatments and featuring both athletes and ESPN personalities. Athletes such as Conor McGregor, Coco Gauff, Donovan Mitchell, Ronald Acuña Jr, Lionel Messi and A’ja Wilson are seen alongside such ESPN talent as Stephen A. Smith and Mina Kimes.

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Client: ESPN

EVP Commercial Marketing Networks & ESPN: Laura Gentile

Vice President, Brand Marketing: Seth Ader

Coordinating Director, Music: Claude Mitchell

Director, Brand Marketing: Peter Mulally

Director, Talent Production: Stacey Pressman

Music Director: Kevin Wilson

Manager, Brand Marketing: John Lobo

Associate Manager, Brand Marketing: Spencer Shaev

Writer/Producer, Grande & Leonard: Brian Nasti

Talent Producer: Zuriel Loving

Agency: Butler, Shine, Stern & Partners (BSSP)

Group Creative Director: Sinan Dagli

Art Director: Kelly Bernard

Copywriter: Rodd Naimi

Head of Strategy: Jake Bayham

Executive Producer: Nicole Schofield

Head of Production: Liz Corsini

Account Director: AJ Marino

President: Patrick Kiss

Creative Studio: 1stAveMachine Buenos Aires

Director: Diego Berakha

Partner, Executive Producer: Sam Penfield

Managing Director, Executive Producer: Lautaro Brunatti

Executive Producer: Lautaro Brunatti

Post Producer: Toby Rubin-Sowers

Production Coordinator: Eva Amuchastegui

Editor: Mauro Caporossi

Designers: Nahuel Rollan, Juan Barabani, Eloy Krioka

Cel Animation: Lucia Vidal, Agustina Ghibaudi, Patrikius Rex

2D Animation: Leandro Feuz, Cyril Izarn

Clean Up/Comp: Humberto Paytuvi

Tags: 1stavemachine buenos aires bbsp domino saints espn hot spots

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