Santa Monica, Calif.-based creative agency Elastic produced the above two-minute brand film for ESPN to raise fans’ temperatures about the NHL’s upcoming season.
Showing the game from both above and below the ice, the film also incorporates sounds, signs and textures from the game of hockey as well logos and colors from many of the league’s 32 teams.
After a 17-year break, the NHL returned to ESPN on Tuesday, Oct. 12 with a double-header between the Pittsburgh Penguins and Tampa Bay Lightning followed by the Seattle Kraken vs the Las Vegas Golden Knights.
Creative Director: Paul Mitchell
Art Directors:Carlo Sa, Olga Midlenko
CG Leads: Lee Buckley, Caleb Ollivant
3D Artists: Jun Kim, Josh Dyer
Designers: Lee Buckley, Renato Marques, Sky Bird, Kaya Thomas, Min Shi
2D Animator: David Wave
3D Animators: Lee Buckley, Savva Tsekmes, Renato Marques
Editor: Jessica Ledoux
Color Management: Andrew Young
Producers: Emily Stave, HJ Kim
Deputy Head of Production: Zach Wakefield
Executive Producer: Luke Colson
Executive Producer / Head of Production: Kate Berry
Managing Director: Jennifer Sofio Hall