Skateboarder Jenn Soto is the latest to join Adidas’ Team Superstar in a brand spot directed by Jonah Hill, who also provides voiceover and appears briefly. The spot premiered Sunday night during CBS’ Grammys telecast.
Soto shows up for her first day with a hearty welcome and a directive to head to her locker to pick up her Superstar shoes. From there, she runs past an array of talent, including Pharrell Williams, Yara Shahidi, and many more on her way to an indoor skateboard park.
Other celebrities featured in the spot include Ninja, Kerwin Frost, Blackpink, Anitta, Mariah Duran, Mark Gonzales, Blondey, Tyshawn Jones, Liz Cambage, Pogba, Nigo, Jackson Wang, Chris Severn, Mette Towley, Tracy McGrady and Anna Isoniemi.
Hill announced his new brand partnership via the below cryptic post on Instagram on Saturday, just prior to the Grammys.
View this post on Instagram
Been working on something exciting. Can’t wait to share with you tomorrow @adidasOriginals #ChangeIsATeamSport #createdwithadidas
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