For this timely brand spot, CNN used starkly beautiful black and white images set to an instrumental cover of Billy Joel’s “A Matter of Trust.”

“This project started last winter but quickly became derailed by the pandemic and the ever changing political environment,” said CNN in an email. “Through its many iterations, Billy Joel’s ‘A Matter of Trust’ remained a constant. This version’s stripped-down instrumentals set against the black and white images create space to pause and reflect on this year’s chaotic news cycles, and offer hope for how we can grow better together from these unprecedented times.”

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Client: CNN

Chief Marketing Officer: Allison Gollust

Senior Vice President: Rick Lewchuk

Vice President & Group Creative Director: Whit Friese

Senior Director of Production: Matt Barnett

Senior Writer/Producer: Jeff Mielcarz

Editor: Brian Simmons

Production Resource Manager: Denise Patierno

Senior Production Manager: Nichole Goralnik

Senior Production Manager: Laura Scott

Post Production Manager: Greg Enfield

Music: Syn Music

VO: Pia Easley


HBO: Heather Steckley

Color: Company 3

Soraia Callison: Executive Producer

Billy Gabor: Senior Colorist

Justin White: Junior Colorist

Sound: Warner Audio

Sound Design/Mixing: Steve Warner

Production Company: Minted Content

Tags: cnn company 3 hot spots minted content syn music

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