In celebration of its 25th anniversary and Hispanic Heritage Month, Fox Deportes is launching its first-ever NFT collection, which includes three NFTs designed by Los Angeles-based visual artist and Mexico City native Jiovanny Lopez Alvarez.

The NFTs will be available for purchase at starting Tuesday, October 4 The collection’s secondary market will be held on Rarible.

The first collection is entitled Los Primeros (“We Are First”). It includes 250 limited-edition, one-of-one NFTs that will be randomly generated when minted. This collaboration with Lopez Alvarez is born from his two passions in life: sports and art, and marks the first NFT collection launched by a Spanish-language sports network in the U.S.

“Since our founding in 1996, Fox Deportes has prided itself on innovation and being the first,” said Fox Deportes Executive Vice President and General Manager Carlos Sanchez in a statement. “With this NFT collection, we are looking to bring our loyal audience along our journey into the new world of Web3. We are reaching the end of our 25th year and this project is a perfect way to usher in the next phase of Fox Deportes.”

In addition, the collections will unlock exclusive perks for holders, including one-of-a-kind memorabilia, tickets to major sporting events, VIP access to Fox Deportes events at its Los Angeles studios and more. Fox Deportes and Lopez Alvarez are collaborating on the collections with Fox Entertainment’s Web3 media and creative technology company, Blockchain Creative Labs.

“When an injury derailed my dreams of being a professional soccer player, visual art allowed me to continue to express my love for sports,” said Lopez Alvarez, also in a statement. “I feel excited and privileged to work with Fox Deportes on these exciting one-of-one NFTs that speak to the passion and vibrancy of the Hispanic sports fan.”

Before the end of Hispanic Heritage Month, Fox Deportes will drop Lopez Alvarez’s second collection of NFTs, Somos El Futuro (“We Are the Future”), representing the future that the Hispanic community is building together. The drop date for Somos El Futuro will be revealed soon.

Additional future NFT drops include a Mystery Drop on Coinbase NFT on Friday, Oct. 7, at 12:00pm PT.

Tags: blockchain creative labs fox deportes nfts web3

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