Sibling Rivalry painted boxing welterweight champ Manny Pacquiao in red to contrast him with his rival Errol Spence Jr, washed in blue, for this spot promoting the upcoming fight on Fox Sports pay-per-view and the Fox Sports app.
Unfortunately, Spence had to drop out of the fight due to a torn left retina, but he’s being replaced by WBA Welterweight Champ Yordenis Ugás at the fight to be held Saturday, Aug. 21, at Las Vegas’ T-Mobile Arena.
Spence, who’s both the WBC and IBF welterweight champ, hasn’t fought since September 2019 due to the pandemic. Pacquiao, 42, is returning to the sport he dominated after a two-year absence. Ugás, 35, claimed a bronze medal for his home country of Cuba in the 2008 Olympics and has been fighting to stay in the match ever since.
Client: Fox Sports
EVP, Head of Marketing: Robert Gottlieb
SVP, On-Air Promotions: Bill Battin
VP, Creative: Blake Danforth
VP, Production: Claudina Mercado
Creative Director: Javier Castillo
Director, On-Air Promotions: Justin Greenlee
Brand Director: Lee Blevins
Brand Manager: Marie Keeler
Production Coordinator: Samantha Perez, Shelby Thompaon
Agency: Sibling Rivalry
Director, Managing Partner: Joe Wright
Creative Director: Justin Meredith
Executive Producer: Joanne Fillie
Head of Production: Kathryn Henderson
Producer: Christian Lopez
Writer: Jay Dyckman
Designer: Maggie Tsao, Daniel Ruiz, Ennis Johnson
Editor: Matt Anderson, Adrian Randall, Jr.