Fox’s new sitcom, The Cool Kids, follows a quartet of old folks who are determined to live their lives in style, even if it’s in the style of a retirement home.
In this launch campaign, Fox’s marketing team and the cast spent a sweltering day shooting these fun, off-the-wall takes, like the above series preview and the two spots below.
The show stars David Alan Grier as Hank, the crew’s leader; Martin Mull as Charlie, who loves going off on long tangents to the annoyance of all around him; Leslie Jordan as melodramatic Sid and Vickie Lawrence as Margaret, who wasn’t really invited into the group but now that she’s there, refuses to leave.
The Cool Kids is produced by 20th Century Fox Television in association with FX Productions and 3 Arts Entertainment. Charlie Day, Patrick Walsh and Nick Frenkel are executive producers. Don Scardino directed the pilot.
The Cool Kids premieres on Fox on Friday, Sept. 28, at 8:30 p.m.
Grandparenting Like Bosses
Driving Like No Trees Are in Front of Them
CMO: Shannon Ryan
EVP Marketing: Tommy Gargotta
SVP On-Air Promo: Scott Edwards
VP/Creative Director: Julio Cabral
VP On-Air Comedy: Brian Gawronski
Senior Creative Director: Stacey Batzer
Senior Writer/Producer: Bart Montgomery
Writers/Producers: Michelle Phertiyanan, Natalie Michaels
SVP Talent Relations: Kristen Graham
SVP Music: Mamie Coleman
VP Design: Ian MacRitchie
Editors: Ulmer Bicknell, Scott Hatrick, Steve Lanctot
Agency: Wavemaker Creative
Director: Ira Rosensweig
Director of Photography: Dallas Sterling
Executive Producer: Shannon Bowen