In honor of National Grandparents Day on Sunday, Fox debuted a marketing campaign for new comedy The Cool Kids that follows an older, but certainly not wiser, quartet of folks who are determined to live their lives in style, even if it’s in a retirement home.
On September 9, starting at 9 a.m. PT, those those who tweet @thecoolkidsfox with the hashtag #nationalgrandparentsday will unlock the first three minutes of The Cool Kids pilot before the show premieres on September 28 at 8:30 p.m.
The network also made customizable gifs fans to post, and Fox partnered with Someecards to create a tongue-in-cheek meme celebrating Grandparents Day that will roll out across social media platforms including Facebook, Twitter and Instagram.
The Cool Kids stars David Alan Grier as Hank, the crew’s leader; Martin Mull as Charlie, who loves going off on long tangents to the annoyance of all around him; Leslie Jordan as melodramatic Sid and Vickie Lawrence as Margaret, who wasn’t really invited into the group but now that she’s there, refuses to leave.
Of course, the campaign wouldn’t be coplete without the cast putting together a spot sharing advice on how they put the ‘grand’ in grandparent.