France TV partnered with Paris-based advertising agency MullenLowe France to bring the upcoming Beijing Winter Olympics to viewers’ living rooms in a much more literal way than they probably expected.
The 2022 Winter Olympics in Beijing, China begins February 4, 2022 and concludes February 20, 2022.
Client: France TV
Agency: MullenLowe France
Managers: Philippe Adenot, Charlie Bouchet
Creative Directors: Antoine Colin, Jordan Lemarchand
Copywriter: Romain Duler
Artistic Director: Bastien Bourdier
Director: Jérôme Bernard
Production: L’Ensemble Production
Producer: Benjamin Przespolewski
Creative Director, France TV: Éric Rinaldi