Veteran executive Casey Brickner has been named Freeform’s vice president, creative, branding and design.

In her new role, Brickner will spearhead the network’s on-and-off-air creative campaigns while managing its brand identity. She will also collaborate with Freeform’s social media team to develop and executive creative content for social media campaigns.

Tricia Melton, senior vice president, marketing, creative and branding at Freeform, made the announcement on Friday.

“I have worked with Casey many times over the years as a client and always admired her creative instincts and artistic vision she has for everything she does,” Melton said. “We are so excited to have her join the creative and branding team at Freeform, where she will continue to bring her unparalleled sense of style to our brand.”

Brickner joins from Trailer Park, where she served as vice president and creative director, television and new media. Prior to that, she served as vice president, creative, at B2+, with clients spanning Disney, Volkswagen, Johnson and Johnson, FX, and E! She has also held creative positions at UPN, Tribune and Warner Brothers, working on the launches of America’s Next Top Model and Veronica Mars.

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