In its latest TV partnership, Twitter announced today its part in Fuse‘s new Trident-sponsored “Trending 10,” music programming inspired by Twitter fans and music news. Fuse plans on taking music conversations and trending topics on Twitter to influence what they talk about during that night’s “Trending 10” on air. Topics are chosen by Fuse‘s new heat tracker, which monitors with musicians, bands, songs and music news are heating up the trending charts. The show has recently changed time slots on Fuse leading up to the new partnership. Trident gets in the game by branded segments on Twitter and on air featuring Trident flavors (on a cinnamon day, check out what’s hot, on spearmint day, check out what’s fresh, etc.). This is only the beginning for Twitter, still building its content partnerships with networks and brands.


  Save as PDF